Services
CONTENT DEVELOPMENT
An effective story goes somewhere and brings its audience along. Even the best idea needs a clearly defined narrative structure to accomplish its objectives. Images, objects, and a few well-chosen words–in the right order and at the right time–capture an audience’s interest and take them on a journey to the destination you have in mind.
WRITING
Effective copy begins with a clear objective. Who is your audience? What do you want them to know? What do you want them to do as a result? With these targets in place, active verbs and concrete nouns carry the message. Jennifer writes audio and video scripts, exhibit copy, and text for both print and online media. She has worked with a range of audiences, including middle-school students, IT professionals, and academic scholars.
EDITING
An editor opens the door for your readers. Skillful editing sweeps away obstacles that might cause an audience to stumble. It polishes the windows so that your meaning is clear and consistent. Jennifer is well versed in many style guides, including the Chicago Manual of Style, AP Style Book, Microsoft Manual of Style for Technical Publications, and the MLA.